You know Etam for its sexy and comfortable lingerie. A few years ago, the brand launched Period Panties with its "We Care" line. Priced between €25 and €40, with seven colors available, and regular promotions (buy two, get the third free)... On paper, it sounds pretty good. But what about the quality, comfort, and effectiveness? We analyzed customer feedback to tell you if it's worth it.
Etam has an undeniable advantage: stores all over France where you can see and touch the products before buying. But in terms of technology, does it measure up to specialist brands? Get an honest answer in this article, with three alternatives based on your profile.
The essentials to remember about Etam We Care
Etam We Care: What You're Really Buying
Etam has 100 years of history in lingerie. When they launch Period Panties, we expect style and comfort to be on point. And on this point, it's validated. But beyond aesthetics, does it really absorb well? Does it last 12 hours as promised?
The We Care range offers several styles of Period Panties: light, medium, and heavy flow. Available in 7 colors (not just black, after all!), from XS to XL. The price is around €39,99 for a pair of medium flow panties, but Etam regularly offers "buy 2 = get the 3rd free" promotions.
Composition and characteristics
Materials
Microfiber (polyamide/elastane). Wicking, moisture-wicking, and odor-resistant technology. Seamless finishes for added comfort.
Absorption announced
Equivalent to 2 to 4 tampons depending on the model. 12 hours of protection advertised. But be careful: for very heavy flows, Etam itself recommends combining them with a tampon for the first few days.
Wecare Program
Recycled materials, audited workshops. However, there is no clear information on the manufacturing location (probably outside France).
The big advantage: the boutique experience
Etam has stores in every city in France. You can see the panties, touch the fabric, compare colors, and ask a sales associate for advice. Free delivery to stores and free returns are available. For a first purchase, it's reassuring. However, be careful: once opened, you can neither return nor exchange items for hygiene reasons.
What Users Are Really Saying
Etam as a brand has an excellent reputation: 4,8/5 on Trustpilot with over 14,800 reviews. But be careful, this applies to the entire brand, not specifically to Period Panties. We dug into forums (Doctissimo, Madmoizelle) and product reviews to get concrete feedback.
The Positive Points That Stand Out
"Super soft, comfortable to wear all day long." The microfiber and seamless finishes make the difference. You'll forget you're wearing it.
7 colors available, Etam-style finishes. They're pretty, they don't look like "granny panties." You'll want to wear them even if you're not on your period.
Users confirm that they use much less disposable protection. For light to medium flows, the panties alone are sufficient.
Unlike some brands, the tailles Etam are consistent. You take your taille usual and it's fine.
Limits to Know
A recurring theme on forums: "I had to add a tampon for the first two days." Even Etam says so in its recommendations. If you have heavy flow, it's not enough on its own.
€39,99 for panties is the price of premium brands made in France (Réjeanne, Elia). Except that Etam doesn't manufacture in France and doesn't have any patented technology. The price is justified by the brand and the design, not by the technology.
Once you have opened the package, it is impossible to return or exchange. If the taille Don't go, you're stuck. Even though Etam has stores, this policy is frustrating.
Etam advertises "up to 7 years" in its marketing. But the brand launched recently, so there's no real perspective on durability. Be careful with this promise.
A return that sums it up well
"I love the comfort and style of Etam; it's definitely better than basic panties. But for the price, I would have preferred something made in France. And on my heavy flow days, I still had a little leak." - Madmoizelle Forum
Who Etam Works For (And Who to Look Elsewhere)
Etam has a clear positioning: style + comfort. But depending on your priorities (price, flow, manufacturing), other brands may be a better fit.
Etam is perfect for you if...
Style matters to youYou want pretty, colorful panties with neat finishes. Etam excels in this area.
You have a light to medium flow. On this profile, Etam keeps its promises of 12 hours without supplement.
You want to try in storeBeing able to see, touch and ask for advice before buying is reassuring.
You are already an Etam customerYou know the brand, you trust it, you have a loyalty card.
Etam probably won't be enough if...
You have a heavy/hemorrhagic flowThe feedback is clear: buffer supplement necessary on intense days.
Made in France is importantEtam does not communicate on manufacturing (probably Asia).
Your budget is tight. €40 per pair of panties is expensive when there are €17 alternatives with similar performance.
You want technical choiceEtam offers 3 levels of flow, it is limited vs. specialized brands (thongs, boxers, seamless, sports, etc.).
3 Alternatives According to Your Profile
Etam has opened Period Panties to the general public with its network of stores. But depending on what you're really looking for (price, performance, ethics), other options deserve your attention.
Oduho
🎁 -10% with the code
ODUHO10
A French brand launched in 2020, Oduho offers the Etam style at the price of DIMIf you want choice, colors and an affordable price, this is it.
The assets that make the difference
Types of models available
Why choose Oduho over Etam?
- Price 2,3x cheaper than Etam (€17 vs €40)
- Complete range: Period Panties + swimwear
- More choice: 13 models vs 3 at Etam
- Dedicated teen collection
- Without nanoparticles
The defects
Online sales only (no physical store like Etam). Delivery time 6-10 days. Trustpilot 4.1/5 with after-sales service returns, but products are well rated in terms of quality/price ratio.
Who is it for? Women who want Etam style without paying €40 for panties.
DIM Protect
DIM is Etam's direct competitor in the "in-store" segment. Same availability (Leclerc, Carrefour, pharmacies), but 30-50% cheaper.
✅ The most DIM
- Much lower price
- Available immediately
- 93% organic cotton
- Tailles 34-52 + teens
⚠️ The least DIM
- Taille small (take +1)
- Basic design (3 colors)
- Thicker than Etam
- Lifespan 2-3 years
The smart calculation
Etam on sale 2+1 = €26,66/panties. DIM on sale = €19,90. Savings: €7 per pair of panties. On a pack of 5 panties: €35 savings for similar efficiency on average flow.
Who is it for? Women who want Etam's boutique availability without paying the high price.
Smoon Lingerie
Launched in 2018, Smoon is a French brand that sets the standard for seamless technology. If you loved the comfort of Etam but want even better, this is it. Similar price to Etam (€35-40) but with real technical innovation.
Why Smoon > Etam?
Faults
Prices similar to Etam, no physical store (online only). But if you want real technical innovation for the same price, Smoon > Etam.
Who is it for? Women who want Etam quality with real technical innovation.
Complete Comparison Table
Visual summary to help you choose according to your priorities.
* Etam itself recommends a tampon supplement for very heavy flow
Questions About Etam We Care
Our Final Verdict on Etam We Care
After analyzing customer feedback and comparing with competitors, we can give you an honest opinion.
What Etam does well
- Exceptional comfort: Soft microfiber, neat finishes
- Careful design: 7 colors, recognizable Etam style
- Shop accessibility: Fitting possible, delivery to store
- Effective average flow: Delivers on this profile
The real limits
- High price vs. performance: €40 for panties without patented technology or made in France
- Heavy flow limit: Additional buffer required according to Etam itself
- No returns/exchanges: Si taille incorrect, you're stuck
- Unknown lifespan: “7 year” promise impossible to verify
Our final recommendation
Etam We Care is the underwear for Etam customers looking for style and comfort. But the price-quality ratio is not optimal :
- Same price as Etam but more efficient? Smoon (patented seamless technology)
- Same style as Etam but -60%? Oduho (€17 with more choices)
- Cheaper store accessibility? SUN (€19 on sale, mass distribution)
Our advice: if you have €40 to spare, invest in Smoon (same price, better technology) or buy 2 Oduho panties for the same price.
Etam Style at Entry-Level Prices
Oduho offers colorful and stylish panties for 2,3x less than Etam. Teen collection, menstrual swimwear, tailleFrom XS to 5XL, 13 different models.
Promo code : ODUHO10
This article is based on Etam customer feedback (Trustpilot 4.8/5 on 14,800 brand reviews), specialist forums (Doctissimo, Madmoizelle) and technical specifications provided by Etam.
